Move from classical rationality to behavioral insight. Each lesson invites you into a scenario, walks through the math, and points you toward further research.
Start at Unit 1 if you want the rational baseline, or jump straight to the biases that fascinate you. Every page stands alone, yet references earlier ideas so you can build your own invisible handbook.
Each lesson includes essential questions, a video primer, narrative overview, mathematical deep dives, vivid examples, and a curated reading list.
New to behavioral economics? Begin with “Two Invisible Forces” to frame the journey. Interested in policy? Unit 4 shows how nudges and finance translate the science into action. Game theory fans should explore the Unit 3 duo on level-k reasoning and behavioral equilibria.
Use the search bar in the header to find formulas, experiments, or keywords instantly.
Classical tools for rational choice, risk, and markets.
Psychological forces that reshape value, probability, and fairness.
Trust, reciprocity, and bounded rationality in strategic settings.
Finance, policy, and synthesis of behavioral insights.